Martech

It’s an exciting, albeit challenging time for sales & marketing - new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for th...


When Doctor Emmet Brown’s DeLorean automobile flux capacitor took him back in time enabling him to predict the future he probably didn’t realise what an impact he could have on digital marketing. He was onto something big, but just ahead of his time. So let’s imagine you knew how much money you cou...


Dozens of NoSQL databases have been developed over the last decades with a goal to deliver faster performance than traditional relational database management systems (RDBMS) in various use cases—most notably those involving big data. However, one should understand that the majority of NoSQL database...


The app market is one of the most competitive spaces in the world. And it’s crowded — with approximately 2 million iOS App Store apps and 2.5 million Google Play Store apps1 Between the sheer number of apps and the skyrocketing costs of advertising, successfully acquiring and retaining users is mor...


No one wants to be viewed as just an IP address, a theoretical profile, a demographic segment, or other vaguely defined term. We all want to be treated as individuals. And as consumers, we’re more likely to want to interact with a company that sees us as human—not a random collection of devices. Th...


As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty ...


Expectations for dramatically improved customer experiences (CX) are driving retail investments in omnichannel technologies that provide competitive differentiation beyond core products and services. As retailers pursue more advanced capabilities, artificial intelligence (AI) technologies provide in...


Do you know what it’s like to really, truly love your job? To fire up your computer every day and feel good about the work you do? Most marketing and merchandising people are passionate about their profession, and there’s nothing they love more than creating and building a brand. Not just a good br...


In The State of Engagement, Marketo partnered with Illuminas, a third-party independent research firm, to survey 1,100+ marketers in the United States, United Kingdom, Germany, and France and 1000+ consumers in the U.S. and U.K. to explore: • Marketer and consumer attitudes toward engagement and th...


It’s easy—and often justifiable—to blame rapid, unceasing technological advancements as the cause of many of today’s major challenges in industries such as manufacturing, distribution, and services. Globalisation, a mobile workforce, and new apps and tools are among the many factors that have create...


Today: once you send a document... ...you have no idea what happens to it. With DocSend you can do better.


Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the e...


Look around. The business world is changing, and customer expectations are more demanding than ever—particularly when it comes to application delivery controller (ADC) technology. ADC solutions help you provide the experience your customers expect—ensuring availability, performance, and security for...


Why Read This Report In our 26-criteria evaluation of enterprise content management (ECM) business content services providers, we identified the 15 most significant ones — Alfresco Software, Box, Everteam, Hewlett Packard Enterprise (HPE), Hyland, IBM, iManage, Kofax, M-Files, Microsoft, OpenText C...


Agility is vital to modern biopharma marketing teams. To raise brand awareness in a competitive industry, teams need to quickly roll out websites, mobile applications and sales tools. The cloud is ideally suited to these tasks. Adopters of the cloud are now realizing it is also the foundation of a m...


True content syndication is the art of engaging with the right people, in the right companies, at the right time. You’re a B2B marketer who lives in a world governed by leads, conversions, and direct response. And while you may believe your success is measured by bottom-funnel metrics, you know bui...


What Is Lead Scoring? Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lea...


Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalisation that customers have come to ex...