Why is it necessary to have a definitive guide to sales enablement? Because the field is rapidly growing and quickly becoming one of the biggest priorities for global, enterprise organisations. Hubspot’s 2018 State of Inbound has found that 37% of organisations consider sales enablement to be their top marketing priority over the next 12 months.
Conversely, in a list of most overrated marketing tactics, sales enablement was listed last with only 3% of the vote. Those statistics denote the trend of organisations focusing on sales enablement, but they don’t explain why organisations find sales enablement so important. This field is exploding in popularity precisely because of the results that are observed when a sales enablement strategy is employed successfully.
Organisations that have implemented a sales enablement solution have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps. Additionally, Aberdeen has found that organisations with a sales enablement platform experience a 13.7% annual increase in deal size