True content syndication is the art of engaging with the right people, in the right companies, at the right time.
You’re a B2B marketer who lives in a world governed by leads, conversions, and direct response.
And while you may believe your success is measured by bottom-funnel metrics, you know building and cultivating prospect and customer relationships is no longer funnel related but has become a customer-directed journey.
It’s your job to create and nurture measurable, actionable interest in your brand, product or service — all while lowering your cost per lead and increasing your company’s return on investment — across all channels.
That’s a tall order.
Especially when you consider today’s dynamic digital landscape and the way the buyers’ journey has changed and continues to evolve.