The Ultimate Content Syndication Guide to Successful Lead Generation for B2B Marketers

True content syndication is the art of engaging with the right people, in the right companies, at the right time.

You’re a B2B marketer who lives in a world governed by leads, conversions, and direct response.

And while you may believe your success is measured by bottom-funnel metrics, you know building and cultivating prospect and customer relationships is no longer funnel related but has become a customer-directed journey.

It’s your job to create and nurture measurable, actionable interest in your brand, product or service — all while lowering your cost per lead and increasing your company’s return on investment — across all channels.

That’s a tall order.

Especially when you consider today’s dynamic digital landscape and the way the buyers’ journey has changed and continues to evolve.

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