A Guide to Lead Generation for Marketers

How to Use Webinars to Generate More Leads

Lead generation is often regarded as the most challenging, and costly, aspect of an organization’s marketing efforts. But what if there was a way to reach a large and targeted audience, while capturing invaluable information about them?

The answer is webinars.

Not only are webinars a low-cost vehicle to reach a large and dispersed audience, they are an extremely effective strategy to generate more qualified leads.

Webinars were found to be the number-one source of lead generation for B2B businesses by research analyst firm Forrester.

Not only that, but webinars give you the most bang for your buck. According to Bloomberg Businessweek , a webinar can slash up to 80 percent of the cost of an in-person live event.

So how can you make webinars a successful part of your content marketing strategy? How can you use webinars to develop more qualified sales leads? In this ebook, we will take you step by step through the process of building a webinar.

 Martech
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