How to convince your CMO to go headless

Headless content management opens up a world of opportunity for marketers, but how can you share that vision with your CMO?

Your CMO already knows the value of omnichannel marketing. The prospect of offering a seamless customer experience across channels is a tantalizing one—even for the most traditional of marketers.

What your CMO may not know, is that a headless CMS makes omnichannel campaigns faster to launch, easier to manage, and cheaper to maintain. Here’s how to convey those headless CMS benefits to your CMO, and all other stakeholders, so you can get started with headless marketing ahead of your competitors.

 Martech

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