Have a plan on how Pay at Table fits in with your broader, longer term digital strategy.

You may be considering offering a mobile Pay at Table solution, but are you clear on how it fits in with your overall digital strategy? Is it a stepping stone to an eventual seamless omni-channel experience? Or is Pay at Table a part of your plan to improve the guest experience?

If Pay at Table is just one element of a wider strategy, getting an accurate view of how other channels fit into the journey and how they can be developed from a mobile solutions deployment is important. For example, the ultimate goal might be for your customers to interact, engage and transact with your brand through tablet, kiosk, web, mobile or even through conversational systems (such as Google Assistant or Alexa) and that all these channels are fully integrated so context is maintained throughout the journey, regardless of the device chosen.