In 2007, the launch of the iPhone changed the way we interact with technology and the world around us. The internet was no longer something you plugged into at home or in the office – it could now be accessed anywhere and at any time. Today, with more than 2.5 billion users worldwide, the effect of the smartphone on society has been nothing short of revolutionary – morphing from a communications device into a tool we use to manage almost every aspect of our daily lives.