This report shows how for-profit enterprise marketers—those working in organizations with 1,000-plus employees—answered the questions on the ninth annual CMI/MarketingProfs content marketing survey.
The unique nature of a large organization makes content marketing especially challenging. And yet, we see enterprise content marketers scoring wins year after year.
New this year, we asked enterprise marketers about their use of account-based marketing (ABM) and the alignment between their content marketing and sales teams. We look forward to delving into these and many other current topics with you in 2019.