Enterprise Content Marketing 2019 – Benchmarks Budgets and Trends-North America

This report shows how for-profit enterprise marketers—those working in organizations with 1,000-plus employees—answered the questions on the ninth annual CMI/MarketingProfs content marketing survey.

The unique nature of a large organization makes content marketing especially challenging. And yet, we see enterprise content marketers scoring wins year after year.

For example:

  1. 68% of enterprise respondents said their organization was much more/somewhat more successful with content marketing compared with one year ago.
  2. 43% of respondents rated their organization’s content marketing maturity as sophisticated/mature.
  3. 61% reported their organization is extremely/very committed to content marketing.
  4. 71% say content marketing technology is providing better insight into how their content is performing.

New this year, we asked enterprise marketers about their use of account-based marketing (ABM) and the alignment between their content marketing and sales teams. We look forward to delving into these and many other current topics with you in 2019.

 Martech

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