In business-to-business (B2B) sales, taking a consultative approach leads to a win-win for you and your customer. So it’s important to get to know your customers and their needs before giving them the hard sell.

Read our eBook to learn:

• The types of questions you should ask to put your prospective customer at ease and discover more about their business needs
• The things you should emphasize about different products, including endpoint protection, managed patching and antivirus, and backup that speak to prospective customers
• The approach that can help you pitch proactive and managed services to your customers to create consistent reoccurring income