Today, companies must learn to differentiate themselves through experience. This requires a high degree of digital maturity, and to achieve this, some companies will need to make fundamental and potentially taxing changes. All must acquire and integrate numerous tools and technologies in order to manage and scale the process.

The key is to start where you are and move forward from there. By carefully evaluating your ability to act on the three milestones we’ve discussed in this paper, you’ll know where you need to go. As you do this, the experiences you deliver to your customers will get better and better, and you’ll take them places they never thought they could go.