In our 36-criterion evaluation of customer analytics technologies, we identified the 11 most significant ones — Acoustic, Adobe, Arm Treasure Data, FICO, Manthan, Microsoft, Periscope by McKinsey, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them.

This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.