The Forrester Wave™: Customer Analytics Technologies, Q3 2020

In our 36-criterion evaluation of customer analytics technologies, we identified the 11 most significant ones — Acoustic, Adobe, Arm Treasure Data, FICO, Manthan, Microsoft, Periscope by McKinsey, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them.

This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.


Share content on email