The shopping habits of five demographics and their future expectations

Adobe was interested to learn how consumers across generational demographics were going to maintain, Post-Covid, the shopping behaviors they adopted during the pandemic. 1,000 quantitative surveys were completed with US shoppers between July 4th and July 8th, 2020. A randomly representative sample of 627 surveys was conducted, with augments incorporated to lift each of five age cohorts to a readable sample of 200 surveys each.


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