As technology drives customer expectations to new heights, marketers have emerged as not just messengers, but engagers who foster meaningful customer relationships well beyond the first purchase.

In the wake of the COVID-19 pandemic, standards of customer engagement are shifting yet again, and marketers are on the forefront of innovation.

This report demonstrates the values that will remain critical as marketers and as their businesses recover:

• Relentless focus on the customer experience
• Unwavering commitment to helpfulness, relevancy, and trustworthiness
• Continuous pursuit of innovation