Optimistic about the future, marketers are blazing new trails as they prioritize innovation, digital transformation, and a work-from-anywhere future that constitutes anything but “back to normal.” To get there, they are embracing technology, data, and new measures of success.

For the seventh edition of our “State of Marketing” report, Salesforce Research surveyed over 8,200 marketing leaders worldwide to discover:

• Which shifts have occurred in marketing strategies, priorities, and challenges during recent economic and social turbulence
• The current state and trajectory of marketing’s digital transformation
• Trends in marketing data management
• How collaboration is changing as many teams operate remotely