How to get the most value from your marketing technology investment

The pursuit of a comprehensive martech stack can, in many cases, result in a fragmented and patchwork set of technologies that are difficult to maintain and unable to address evolving business needs. As a result, organizations are faced with spiraling tech debt and a need to rationalize the number of technologies.

A recent Adobe architecture assessment of core martech building blocks across nearly 40 enterprise high-tech companies shows a strong trend toward standardizing on platforms from one vendor—having deployed three or more solutions from one platform.

High-tech organizations have made progress in rationalization, but there’s more work to be done. Our analysis also reveals that 40% have eight or more vendors.

By standardizing on integrated platforms versus point solutions, organizations can reduce total cost of ownership (TCO) by 25-35 percent and increase speed to market by 30 percent.