Monetization Monitor: Usage Management & Insights

How are your customers using your software? What data do you collect and evaluate? The answers to these questions are critically important, but not readily available for all software companies. In fact, the maturity level of measuring, understanding and leveraging usage data can vary significantly from company to company.

In the next 18 months, usage-based monetization models are expected to grow.

Understanding usage is a business must-have for software suppliers, no matter how they are monetizing their solutions today and whether their products are running on-premises or in the Cloud. This industry report highlights the significance of software usage data and provides a benchmark for product executives that want to know where the market is today and where it’s heading.


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