Today, all marketers are cross-channel marketers. Adobe – Marketo Engage is designed with this truth in mind. It has the tools you need to deliver behavior-driven multi-channel experiences, track your performance, and continually improve your results.
B2B buyers use websites more commonly than email at the start of their buying journey. In a typical buyer’s group for a complex B2B solution, 6 to 10 people with diverse roles and personas will review 4-5 pieces of information during the purchase decision-making process.