Today’s marketers are asked to be both creative and analytical in proportions never before required. Back in the day, you had your ad people and you had your bean counters, but marketers can’t specialize in quite that way anymore, certainly not performance marketers. There’s an expectation that marketers will produce brilliant, off-the-wall campaigns that outperform earlier work in every meaningful way.

In this report, marketing leaders share experiences about marketing fraud. Download to learn more.