Webinars are the way businesses are engaging their audiences.

If the need to cut through to customers was ideal before the outbreak of COVID-19, it is now essential. B2B marketers face the challenge of creating real connections with customers and prospects right when both audiences are flooded with more content than ever before. As a result, marketers are turning to webinars as a channel for engaging audiences. And, according to our benchmark data, audiences are responding positively through consumption and engagement.

This study examines statistics across a webinar’s lifecycle, including webinar promotion and registration metrics, interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics.