Since we last published our Webinar Benchmarks Report to provide an overview of webinar performance across 2019, the world has changed dramatically. The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so.
In this new world, webinars are the answer to connect with your audiences wherever they are. When compared with almost any other alternative—from static written communications to one-way video broadcast—webinars are the only channel that allow you to offer two-way interaction at scale, in a way that feels personal and human. They allow you to engage on the terms of your audience, while providing a rich stream of data that can enable you to keep lifting the bar on their experience. And by lifting the experience, you’ll create content that your audiences will crave.
So come on in and find out how your peers are using webinars today. Welcome to the new normal.