Why aren’t subscribers receiving your emails? Clicking “send” within your ESP doesn’t ensure an email will reach every person’s inbox. It could bounce, or far worse: end up in spam. Not only does this lower engagement, it impacts customer acquisition and retention.

In this guide, Maropost shares the top 10 steps to improving deliverability:

1. Knowing Your (Sender) Reputation
2. Making a List and Checking It Twice
3. Cleaning up the Clutter
4. Treating Unsubscribes as Opportunities
5. Learning to Bounce Back from Bounced Address
6. Culling With Kindness
7. Keeping an Eye On Your Spam Complaints
8. Staying Regular
9. Creating Better Email Templates
10. Welcoming Your Subscribers, Without Overwhelming Them