Your customers lead busy lives. Always on the go, they’re constantly changing devices and channels to make it easier to get what they want, when they want it.
And their choices continue to expand — 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. For marketers, this makes adapting quickly to where your customers are and delivering consistent, personalized experiences a challenge.
What’s more, even as the ways in which customers can connect to brands continues to multiply, so too do customers’ expectations. No matter where they are, your customers expect you to be there too — offering fluid experiences that are consistent and connected across all channels and devices.
To meet these expectations, you need to nimbly deliver crosschannel campaigns in near real-time speeds that are personalized and memorable. But achieving such a feat requires more than just your marketing prowess — it requires a content management system that has the built-in flexibility and capability to manage omnichannel experiences with speed, intelligence, and scale.