Gartner describes customer journey analytics as “the process of tracking and analysing the way customers use a combination of available channels to interact with an organisation.” This includes the websites they visit, the mobile apps they use, the emails they receive, and the call-centre conversations they have, as well as offline interactions like sales calls, company events, or conferences.

Read the article now to learn how to:

• Identify the customer behind the device
• Link customer behavior across devices

• Measure the success of every interaction