Nearly every vendor in the data management space markets the term “360° views.” The concept is straightforward: a holistic, or comprehensive, view of the subject of interest.

The challenge, however, is that not every vendor uses 360° in the same way. Some focus on the management of master data for a single domain of data such as product or customer data. The true value comes when you have complete control over all domains used by the enterprise including products, customers, prospects, citizens, suppliers, sites, hierarchies, and charts of accounts.

Read this solution brief and find out how you can use master data management and data virtualization, to provide greater access, trust, and control over your data giving you a 360° view of anything.