With the advent of Industry 4.0—the transformation of manufacturing by automation and big data—forward-thinking product manufacturers are engaging with a broad spectrum of pioneering technologies to reduce costs,
optimize products, speed development cycles, and improve project team efficiency. These technologies include augmented reality (AR) and virtual reality (VR), photorealistic rendering and visualization, real-time design
collaboration and engineering simulation, graphics virtualization, and applied artificial intelligence (AI). Together, they contribute to an advanced product design workflow that enables manufacturers to create innovative, highly
differentiated products and remain competitive.