Adobe Digital Economy Index

The days before a flight that travelers are booking for is returning to normal as people feel confident in making travel plans.

In July 2020, this number dropped to 20 days in advance as people were booking for more emergency situations. Travelers, now confident in future travel plans, are taking advantage of the lower prices right now.

This report highlights:

  • The travel industry is showing signs of recovery. Christmas and Thanksgiving flight bookings are up 17% and 9%, respectively
  • Global e-commerce is seeing a big boom, on pace to hit $4.2 trillion this year, and showing +39% YoY growth in Q1.
  • Online retail spending in the US accelerated in March with 49% YoY growth, propelled by a surge from the government stimulus, which added up to $8 billion in online spend, almost an entire Black Friday’s worth.
  • UK is outgrowing the US in the online shopping space by almost 2 to 1, at 75% YoY in Q1.
  • Japan hasn’t shown the lift from COVID that other markets experienced, growing at a steady +15% YoY.

 Digital
Adobe

Share content on email

Share