Savvy marketers know that it’s ineffective to deliver the same generic marketing content to everyone. The most powerful marketing targets shoppers based on the individual’s behaviour, which refers to their purchasing habits, interests, disinterests and pages they visit.

With behavioural targeting, you can use different approaches for different audiences – whether that’s new customers, top spenders, bargain hunters or customers who are loyal to a particular brand.

This guide explores:

•  the data you need to collect
• 10 key audiences you should be targeting
• the messages that deliver the best results

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