Data-driven marketing is often misunderstood as a “paint by numbers” approach to marketing. But it’s so much more than just metrics and retargeting — data-driven marketing is about designing an integrated experience that both drives conversions and makes your customers happy. It’s where the art and science of data come together to transform your marketing efforts.   

In this eBook you’ll learn: 

• How to assess the maturity of your data-driven marketing strategy, including where you currently are today and where you can be headed 
• An in-depth look at the four key benefits that come with properly implemented data-driven marketing and how to apply them 
• How to understand the different levels of data usage and discover where your company falls on the spectrum