Buyers are less and less willing to endure face-to-face interactions, price haggling, and friction in the purchase process. Instead, today’s unprecedented volatility is driving new buyer expectations that are disrupting “business as usual,”. These new expectations are creating opportunities for those that can deliver on new customer needs and significant threats for those that are falling behind.

So how can businesses navigate these turbulent times and come out a winner?

In this whitepaper, Craig Zawada, Chief Visionary Officer of PROS, explains:

• Why digital interactions are the new imperative
• Where B2B companies fall short on digital strategies
• The volatility trifecta
• Recommendations to light up digital channels