Today’s customers have all kinds of touchpoints for engaging with your brand. On your website, social media properties and apps. On laptops, phones and TVs. And sometimes in person. When you gather all that data, across the entire customer journey and across every customer’s device, you gain valuable context about each step in their engagement. Especially if it’s in real time. Connect that data to the actual customers via real-time profiles and it becomes even more valuable. You’ll have the complete picture required to send the perfect experience at the perfect time.