In a crisis, the chief financial officer can be the hero who pulls a business through tough times and cashes in on new opportunities.
Industries re-invented. And at the heart of it all are CFOs. For companies that need a new business model, the CFO is the mastermind. For some lucky enterprises, it’s about managing explosive growth. The online crafts and hobbies website LoveCrafts saw visitors increase 266 percent between March and August as consumers were stuck at home. Its beginner’s guide to crafting for newbies grew by 6,499 percent. It’s a once-in-a-lifetime opportunity.