Pipeline marketing is the evolution of lead generation that focuses on viewing the funnel in its entirety and making decisions based on the final stage — revenue. It’s about optimising all aspects of marketing to widen the funnel at every stage and maximise marketing’s impact on growth.

Pipeline marketing includes all channels, campaigns, and activities used to amplify engagement and broaden the funnel. It enables marketing to tie the source of a lead to the amount of revenue actualised with each close to directly measure marketing’s success.

What's in the guide?

• What is pipeline marketing?
• Attribution models explained
• Driving demand through search engine marketing
• Driving demand through paid social media
• Content marketing for growth
• Best practices for driving conversions with retargeting and nuturing 
• Report to get (and keep) the team aligned