In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing habits, digitally-savvy consumers want personalized, relevant communications.

This Definitive Guide to Engaging Email Marketing covers the five attributes of engaging email:

• Trusted
• Always relevant
• Conversational
• Coordinated across channels
• Strategic

We hope this guide will help you tell richer, more compelling, and ultimately more engaging stories within your email marketing and beyond. Throughout it, you’ll find checklists and worksheets to help you assess your strategy and examples of great email marketing to inspire you.