Modern consumers are savvy and in the know: they have access to customer reviews, shopping apps, and online platforms to compare products and services. The criteria by which consumers make purchase decisions is also markedly different: they choose higher priced goods from the likes of Amazon, Instacart, and Uber Eats in exchange for the convenience of delivery. It is the first time that when and how products get to their destination are just as important as features and prices.

This eBook helps the readers understand how the new consumer journey is changing what makes a parking garage profitable.