Today, the opportunities to build your digital presence with customers are nearly endless. And messaging apps are a great way to do it.

The number of people on messaging apps is hard to fathom, but it’s even harder to ignore. Top apps each claim more than a billion global users — across all demographics. With a third of the world’s population communicating digitally, consumers expect businesses to support this new way of engaging.

This guide can help whether you’ve already implemented one or more messaging apps and want to get more from them, or you’re trying to figure out where to begin.