While personalization isn’t a switch you flip on or off, there is a straightforward process you can follow to launch a future-proof personalization program that’s data-driven, generates brand loyalty, increases conversion, and is ready for any new device that emerges on the market.

This guide offers a comprehensive outline to help you differentiate your digital experience. Depending on your industry, the stage of your customer’s journey and potential audiences, some of these steps will be more important than others. All the essential ingredients to help you differentiate from your competition.