As marketers, we always have too much to do and too little time.

The Insight50 series is designed to address that. In less than an hour, ON24 looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.

As the start of a new year brings new targets, this particular session was on Lead Generation and Pipeline Wins. We were pleased to have on this session Isabel Montesdeoca, Senior Director of EMEA Research at SiriusDecisions, and Ryan Grable, Vice President of Global Digital Demand Generation at Genesys. The insight they shared — along with the questions that were posed — form the basis of this takeaway report.