Modern retailers find themselves in a challenging marketplace. With the rise of e-commerce, retailers need to ensure that every part of a customer’s journey happens in real-time. Studies show that 9 in 10 shoppers will abandon a retail website if it’s too slow. More than 60% of all customer shopping journeys involve some kind of digital channel.
Retailers unable to meet consumer expectations in the era of real-time everything will face the possibility of extinction. Learn what data layer technologies are essential to meeting this growing need for instant and omnichannel retail experiences.