Wherever you are in your campaign management endeavours, investing in a new solution is an important decision that will have significant short-term and long-term impacts on your marketing efforts. Reaching the best decision for your organisation will take considerable time and effort that will likely involve you engaging in substantial research and evaluation. To help you in that effort, this guide covers some of the most important questions you should ask and issues you should investigate. It provides tips for navigating the information and the targeted marketing you encounter along the way to help you make informed, objective assessments of the solutions you evaluate.