Due to a lack of information about the business and safety risks associated with imitation ink and toner, office decision makers are also falling for the allure of cheap knock-off supplies. In a recent 20,000-participant global survey commissioned by HP, almost 35 percent of office supply decision makers admitted purchasing knock-off supplies and nearly 45 percent said it was possible they could have unknowingly purchased counterfeit cartridges.
It is clearly incumbent on MPS providers to break the cycle of misinformation and the enticing mysticism of cheap knock-offs, for their sake of their own businesses and those of their customers. At HP, we have gone to great lengths to educate our customers and analyze the implications of using such knock-off supplies in HP printers, and we’ve learned quite a bit about the associated hidden costs. Download this guide and learn on what MPS providers should know about the consequences of cutting corners with printing supplies.