You need to create a powerful, secure, and scalable digital foundation in order to create optimized, personal, omnichannel customer experiences.

To stay ahead of the competition as well as improve customer acquisition and retention, companies need a scalable, unified, agile, and secure digital foundation that streamlines content management for marketers and developers, and integrates data insights for personalized, engaging, and consistent omnichannel experiences.

This book will address best practices like:
- Meet customers where they are
- Shorten the path to value
- Let AI sweat the small stuff
- Move faster with IT and marketers pulling together
- Create one dynamic experience that flows freely across channels
- Let a modern workflow carry you to success
- Use analytics to steer you in the right direction