Deepen Audience Engagement in Media with Global-Scale Data and Analytics
The direct-to-consumer shift in media is producing an explosion of data, which is fragmented across organizations. As data becomes increasingly central to driving real-time decisions around content, audience viewing experiences and engagement, legacy data warehouses are struggling to keep up.
Google Cloud and Looker can help. In this webinar, you’ll learn about:
How to capture audience metrics globally with our highly scalable data warehouse, BigQuery
How to create actionable insights, enhancing audience engagement and improving media operations with Looker
How to build ML models to track things like real-time QoS and viewership with limited data science expertise
How Slalom Consulting can help simplify your data warehouse migration