As today’s hyper-connected customers transact business online using mobile apps, self-service web portals, kiosks and connected devices, they expect a secure and seamless experience with your brand.

Protecting customer identity and profile data is crucial. Managing customer identities requires a careful balance between convenience and security. But how do you strike that balance?

When it comes to identity and access management (IAM), there’s a fundamental difference between your customers and your employees: your customers have a choice. They can go to a competitor and won’t hesitate to do so if their customer experience expectations aren’t met.

Customer identity and access management (CIAM) addresses these specific concerns. A CIAM solution can provide secure, seamless customer experiences and the ability to support digital services across multiple engagement channels at extreme scale and performance. It can also help customer conversion through consistent registration and authentication options. These critical benefits are not addressed by traditional IAM solutions.

This guide will put you on the right path to selecting the best CIAM solution for your enterprise.