The digital disruption is pushing organizations to rapidly acquire and deploy digital capabilities, in order to stay relevant. To gauge the pace of this digital transformation, Infosys Knowledge Institute conducted a series of surveys with senior management executives of global companies with over $1Bn in revenue.

The survey showed that incumbent organizations (as opposed to digital natives) fall into 3 clusters determined by their progress along the digital transformation journey.

• Watchers: Who regard technology as an efficiency enabler and are trying to build a foundation for digital transformation.
• Explorers: Those who regard technology as an enabler for select functions that directly impact CX.
• Visionaries: Place technology at the heart of their business models and culture.