Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines, automates, and measures marketing tasks, it’s pretty clear that marketers who use marketing automation software tend to outperform marketers who don’t.
In fact, according to Emailmonday, 51 percent of companies are currently using marketing automation, with more than half of B2B companies making plans to adopt the technology. And Spotler’s research finds 64 percent of e-commerce marketers agree that marketing automation contributes to more sales.
Now, it’s your turn. As you explore marketing automation solution choices, use the following three-step checklist to help you make the best decision for your organization.