Midmarket firms are a primary force in local and national economies – but they are often constrained by a lack of targeted strategic inputs, especially with respect to the business impact of IT investments, and need a strategic framework to prioritize and align investments (inside and outside of IT). They often rely on IT resellers and consultants for insight on specific technology solutions, but may struggle to obtain a more holistic view of IT/business strategy drivers and opportunities. This Proaction framework is intended to address this gap. Using data collected from its extensive, global research on midmarket firms and the deep experience of its principals and analysts, Techaisle has developed an eBook commissioned by Dell EMC and Intel^® that focuses on the top key IT/business issues of midmarket firms.