Digital transformation is no longer a developing trend; it’s a reality. In fact, recent 451 Research survey data reveals that 70% of enterprises either have a formal strategy or are in the planning phases of a strategy for digital transformation. Survival is the ultimate priority, but there are many reasons why organizations embark on a digital transformation project, including the need to increase business agility, improve customer-centricity and reduce long-term costs. But digital transformation can be a highly complex and involved effort.
Mobile devices are expected to play an increasingly critical role in digital transformation efforts, mostly because mobile devices have become the primary means by which users interact with and within organizations. As organizations’ digital transformation initiatives mature, there is a strong correlation with the maturation of mobile strategies. Businesses will want to capitalize on the fusion of social, mobile and intelligent personalization to create differentiated experiences and improvement in customer and employee engagement.