People aren’t shopping like they used to.

The customer journey has evolved far beyond the straight line from browsing to checkout. While digital channels haven’t been the bad omen they were initially feared to be for brick-and-mortar locations, they have changed consumer behavior. Shoppers are assessing items in-store before making online purchases (and vice versa), hinting that the future of retail doesn’t hinge on “digital vs. physical,” but rather the seamless integration of these different touchpoints. 

At AB Tasty, we’ve had in-depth experience working with retailers across the globe to increase their conversion rates. We consolidated a list of successful tests to show the power of matching insights with action, and to offer a source of inspiration for your own experimentation.