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No one wants to be viewed as just an IP address, a theoretical profile, a demographic segment, or other vaguely defined term. We all want to be treated as individuals. And as consumers, we’re more likely to want to interact with a company that sees us as human—not a random collection of devices. Th...


In The State of Engagement, Marketo partnered with Illuminas, a third-party independent research firm, to survey 1,100+ marketers in the United States, United Kingdom, Germany, and France and 1000+ consumers in the U.S. and U.K. to explore: • Marketer and consumer attitudes toward engagement and th...