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What Is Lead Scoring? Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lea...


In today’s digitally disrupted world, slow is the new down. The average consumer spends over 10 hours a day using digital services, with an expectation of 100% uptime. Any unexpected service disruption can mean thousands—or millions—of dollars in lost revenue for digital businesses. Just a few minut...


Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalisation that customers have come to ex...


Recent Aberdeen research has uncovered that, on average, sales teams only achieve 55% of their company’s annual sales goal. Based on the performance ranges of all surveyed sales organizations, this result, in itself, should be alarming. Simultaneously, the top pressure cited by 44% of sales organiza...


Eine aktuelle Studie von Aberdeen hat ergeben, dass Vertriebs- Teams im Durchschnitt nur 55 % des angestrebten Jahresumsatzes erzielen. Das auf den Performance-Statistiken aller befragten Vertriebsorganisationen basierende Ergebnis ist besorgniserregend. In diesem Zusammenhang gaben 44 % der Vertrie...


Digital business adoption is growing rapidly, as are the revenues associated with it and CIOs stand at the forefront of these changes. Leading a well thought-out digital transformation requires CIOs to fully appreciate the potential of Software as-a-Service (SaaS) and to optimise its benefits for in...


Revenue is the lifeblood of every company, and sales teams make sure that the blood never stops pumping. Acknowledging their critically important role, successful companies now actively manage the performance of their sales teams and help them adapt to changing times. Furthermore, sales incentive co...


Revenue focused executives have four metrics that determine their success or failure. * Number of opportunities – What is the volume of deals that sales is working with? * Size of opportunities – What is the average deal size or total Average Contract Value (ACV)? * Win rate on opportunitie...


BUSINESS SUCCESS DEPENDS ON GOING DIGITALDigital transformation is one of the hottest topics in business today. And for good reason.Numerous studies confirm the benefits of going digital. In one such study, Capgemini Consulting notes that on average digital leaders are 26% more profitable, generate ...


The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the ...


How many hours did your professionals spend on this client, on that project, on those tasks? Those are the cornerstone metrics of Old Time. They answered the question, “how much should we bill?” This is still a valuable query, but in this new world in which data is pored over and mined for every bit...


DIGITAL TRANSFORMATION (DX) IS A REQUIREMENT FOR SUCCESS In today’s competitive environment, it’s more important than ever to find innovative ways to grow your business. And studies show that adopting a digital mindset is a key requirement to ensure this growth: Companies that engage in digital tran...


Voici ce que ce guide peut faire pour vous. Quelles lacunes commerciales et marketing tentez-vous de justifier ? Comment affectent-elles votre capacité à atteindre vos objectifs ? Nous étudierons cinq grandes lacunes susceptibles de vous coûter du temps, des clients, du chiffre d’affaires et des bén...


With the right platform, QA can help you get higher-quality software to market faster. Quality testing has a cross-functional, strategic impact on corporate risk management, revenue and reputation, but it often doesn’t garner full appreciation for its role, often evidenced by a lack of investment in...


Today's Backup and Recovery Is Complex Data Growth and Silos Are Driving IT Complexity


Automate business and IT processes to make your team faster, smarter and more agile The pace of change is accelerating at speeds we’ve never seen before. Technologies that sounded like science fiction only two or three years ago are creating new business models today. Conventional IT can’t respond f...


There are many ways to put your company's data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you'll find living proof that data is a resource that helps build a digital empire. Download our extensive 3...


Organisations competing in today’s digital economy need their systems online, all the time, and cannot tolerate any downtime or data loss. The impact to your business and customers in the event of the unexpected could mean loss of data, revenue or brand reputation. Data is the lifeblood of your digi...


Accelerating Time-To-Insight, Driving Digital Growth, and Enhancing the Customer Experience Using Adobe Analytics & Adobe Audience Manager With an ever-growing array of customer interactions, digital businesses are rapidly looking to gain competitive advantage by using data and insights at scale to ...