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What Is Lead Scoring? Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lea...


In today’s digitally disrupted world, slow is the new down. The average consumer spends over 10 hours a day using digital services, with an expectation of 100% uptime. Any unexpected service disruption can mean thousands—or millions—of dollars in lost revenue for digital businesses. Just a few minut...


Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalisation that customers have come to ex...


Revenue is the lifeblood of every company, and sales teams make sure that the blood never stops pumping. Acknowledging their critically important role, successful companies now actively manage the performance of their sales teams and help them adapt to changing times. Furthermore, sales incentive co...


Revenue focused executives have four metrics that determine their success or failure. * Number of opportunities – What is the volume of deals that sales is working with? * Size of opportunities – What is the average deal size or total Average Contract Value (ACV)? * Win rate on opportunitie...


Today's Backup and Recovery Is Complex Data Growth and Silos Are Driving IT Complexity